Crossing the Line – the line between performance and traditional advertising has been breached and the best days of affiliate marketing are ahead.
Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as affiliate marketing. By early 1999, Forrester Research proclaimed affiliate programs as the Webs most effective traffic-driving technique almost twice as effective as banner advertising.
Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazons Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Webs composition. Its also now widely heralded as the Webs most cost...
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