Affiliates Must Pre-SellDont Make the Mistake That Will Most Hurt Your Business
The Internet is bursting with Web sites created by affiliates to steer visitors to merchants sites. This is the simple elegance of affiliate marketingcreate a Web site, sign up as an affiliate with companies that sell products you like, then sit back and watch the money pour in. At least thats the theory. But many affiliates make the one mistake that most hurts their business. They fail to pre-sell their customers.
Creating a Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant’s site. Even if they do click through, they will be faced with another sales pitch, possibly with some of the same wording. By selling you are actually hurting your chance to make a profit.
If this doesn’t make sense, keep in mind why people in the millions everyday go on the Internetcontent. They want to learn something, or they are looking for help with a problem, or they have some other need.
People don’t go...
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