All About Audi

| Total Words: 720

German sport luxury brand Audi has played a strong role in helping to shape consumer tastes and influence the entire European touring market. For nearly 100 years, the Audi brand has been synonymous with producing high quality, reliable, and well engineered vehicles. An odd start almost scuttled the companys plans, yet today Audi has risen above adversity and is producing cars that are world renowned in quality and engineering.

August Horch founded Horch Automotive in Cologne, Germany in 1899, and began manufacturing cars in 1901 which featured a horizontal engine producing upwards of 5 horsepower. Demand for these models propelled Horch to expand production and move to a larger manufacturing facility where a newer, more powerful model cranking out a then-amazing 10 horsepower was released.

By 1910, Horch himself was booted out of the company that sported his name so he set up shop elsewhere and began to sell cars under the Audi moniker. Originally, Horch tried to use his family name, but German courts ruled against him thus the Audi name was selected instead. In German, Horch means hark and the word audi is the Latin translation of horch/hark. So, although he...

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