Are SMEs missing an opportunity?
Just 18% of SMEs are selling on-line. Less than one percent of those derive all of their sales through the Internet. But 90 per cent of companies with ecommerce operations said their site was profitable and the value of Internet sales rose by 56 per cent between 2004 and 2005, from 66.2bn to 103.3bn.
So lets take a look at E and see if SMEs should be less fearful.
E = Electronic
The “E” prefix can be attached to anything that has moved from the physical world to its electronic alternative. Most “E” words have now become synonymous with the Internet.
Lets look at some.
ECRM uses the Internet and other digital media (e.g. SMS, DRTV) to manage the relationship with customers. You have ECRM requirements if you interact with customers using any electronic medium.
EBusiness is more than just ECommerce. EBusiness refers to any business process that relies on a computer system. You are in EBusiness if you have any business process that relies on a computer system.
ECommerce uses the Internet / WWW consists for the buying and selling of products or services.
EMarketing...
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