Always collect an email address

| Total Words: 403

The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors werent intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, its very rare to get a yes on the first visit. Websites can be quite complex so maybe its not the best example but people just need more information and confidence before theyre ready to buy.

We need to offer the customer an awesome product that they simply cant say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed...

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