American Express Blue – Leadership through Innovation

| Total Words: 440

The RFID Credit Card Since June 2005, all American Express issued Blue credit cards have been imbedded with an RFID (Radio Frequency Identification) transponder, in addition to the traditional credit card magnetic strip. RFID technology transmits information wirelessly between two or more objects in close proximity. This means that when you make purchases at any of the American Express ExpressPay participating merchants, you simply have to tap the credit card against, or hold it an inch or two away from the RFID reader, for the goods to be charged to your card.

According to American Express, the greatest benefit of making use of an RFID system is that it speeds up transactions. Statistics gathered during the Proof of Concept and Pilot phases of the project showed that payment by the RFID Blue from American Express card is 63 percent quicker than paying by cash and 53 percent faster than paying by following the traditional credit card process.

The RFID Key Fob In conjunction with Texas Instruments RFID Systems, American Express also launched an RFID key fob that any holder of a Blue from American Express credit card is eligible for. The key fob fits onto most key...

To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...

** PLR to VIDEO: Create Awesome Videos From PLR Articles... FAST!...