American Express Blue: The Smart Credit Card

| Total Words: 614

1999 heralded the start of a series of ground-breaking credit card innovations, with American Express consistently as the pioneer. The first modernized product – the RFID embedded Blue from American Express credit card – was a winner, not only because of the technology, but also because of the compelling features this card offered to consumers.

Four years later, the smart card features of the Blue from American Express credit card were augmented by another industry first: ID KeeperSM, a smart card application designed specifically for their Blue from American Express credit card.

Smart Card Benefits

There are primarily two benefits associated with using the smart card technology of your Blue from American Express credit card, namely security and convenience.

Security: Credit card fraud is prolific, with the largest incidence affecting remote transactions such as those you conduct over the internet. The problem with magnetic card technology is that it is easy to copy and that it is not encoded. Your Blue from American Express credit card smart chip uses advanced encoding methods and is nearly impossible to tamper with. When you use it with...

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