Americana in a Bottle: The Ordinary Becomes Collectible

| Total Words: 562

In 1912, Coca-Cola sold for pennies a bottle. Today that same Non-Amber Straight Sided Script Coca-Cola Bottle can be purchased as a classic collectible for close to $150. Thats more than three times the current value of one share of Coca-Cola stock. So while it might have been wise in 1919 when the Coca Cola Company released shares of common stock to have purchased some, I might also have been clever to have kept a six-pack of Coke hidden under my mattress for 87 years or so and sold it today for over $900. In fact, even the bottle carrier on its own would catch a collectors eye today!

What makes Coca-Cola bottles such a coveted collectible? Not only has Coke played a part in many peoples fond personal memories of childhood days gone by but it has also been interwoven throughout American culture and history. Artwork from Americas Golden Age of Illustration by renowned artists Norman Rockwell and N.C. Wyeth was used for advertisements. 1928 initiated an unprecedented partnership with the Olympic Games as the soda traveled with our Olympic Team to distant shores. In 1941 the US entered the war and The Coca Cola Company responded by saying that any serviceman anywhere in...

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