The hottest thing in Internet marketing today goes by the name, affiliate marketing. If a person has not heard of this term, then he has been away from the Internet for quite a long time. Affiliate marketing is not a new product promotion strategy but it has never faded nor buried under a thick layer of dust and oblivion. Affiliate marketing is considered a relatively effective promotional strategy and this is why it has survived for a long time. But with the evolution of e-commerce and Internet technology, affiliate marketing has flourished.
What exactly is affiliate marketing? Affiliate marketing is a symbiotic relationship between two online companies. One of the online companies is the Affiliate. This affiliate is sometimes referred to as the Publisher. The other online company is either the online Merchant or an Advertiser. The Merchant is the company which manufactures the products or provides the services. The Advertiser is most likely the hired marketing arm of an online company.
The relationship of the two companies is centered on the marketing and selling of the products using the Internet. The Merchant or Advertiser links up with the Affiliate so that...
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