An Introduction Primer to SEO

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What is Search Engine Optimization (SEO)?

It can be defined as the process by which a sites rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your sites ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you know who actually look at the fourth or tenth page of a search engines results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.

Aspects of SEO: Content

The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have...

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