The very purpose of sending out postcards is to maximize the power of messages to reach potential customers as well as regular customers. Likewise postcards help in improving the direct marketing response rates of any business. Postcards are also inexpensive not only in terms of the printing process but also in terms of the mailing costs compared to other direct mail materials.
Postcards although small in sizes are pack with tremendous promotional kick and great in coming up with astounding results and to think that it comes only in such a small packaged. Postcards are used in various advertising or promotional ventures like for product information, sales events, tourism and even past events.
Postcards reaches it full length advertising potential especially when done in full color since it is very effective in evoking response from its receiver. Postcards may be printed in various sizes and colors but the most common sizes 4 x 5, 5 x 7 or 5 x 8 . Postcards may be also printed on both sides to make it more visible from the rest of the mails that potential customers usually received.
The papers to use for postcards are also very important since it can...
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