If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why dont we cover the basics of the program.
And Then There Were AdwordsAn Introduction
Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies advertisements to on the net. Sort of anti-climatic, but I couldnt think of anything more dramatic.
In the world of Internet marketing, search engine optimization is the best way to make significant sums of money. You pursue search engine optimization by tweaking pages so that they appear high in the search results for a keyword you would like to be listed under. For instance, you might be a poet and have your site appear in the first few rankings on Google, Yahoo and MSN when someone searches for poetry. To do this, you would optimize your pages, a subject beyond the scope of this article.
One problem with search engine optimization is it is a tricky beast. Not everyone can get high rankings and, even if you do, it can take three to nine months to see the results of your work. That is a long time to wait, so the search engines came up...
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