Anheuser Busch And Microbrews

| Total Words: 425

Beer brewing has always been the core business of the Anheuser-Busch company. An industry leader since 1957, Anheuser-Busch currently owns over half of the domestic beer market.

The market share has grown so much that Anheuser- Busch now has a bigger portion of the market than the next four competitors, with the international sales being no different. Anheuser-Busch remains the leading exporter of beer from the United States, with sales in more than 60 countries.

Microbreweries, or microbrews for short, have been gaining a lot of attention in the past several years. Microbrews are best classified as breweries that produce less than 15,000 barrels in a given year.

The strength of microbrews is found in their philosophy that beer should be of the highest quality. Therefore, microbrews are only brewed with malted barley, hops, water, and yeast, which are the only four ingredients found in the purist German beers. Mass bottled beers normally add rice and corn to help lower costs.

The only drawback to microbrews is what they cost. The more expensive ingredients found in microbrews cost on average 60% higher than the mass bottled beers.

Beer...

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