Another Kind of Horse Brand: Business Branding in Equine Marketing
It’s winter time, the breed inspection season has come and gone in North America, and along with it branding season.
Branding season for horses–NOT for horse BUSINESSES.
If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the business context. Let’s take a look at what that actually is.
Brands on horses and other livestock in the Old West showed ownership. There was some level of claiming recognition for owning a quality animal, but primarily the point was to keep livestock from being stolen. Branding helped to legally retrieve stolen livestock.
In Europe, brands on horses were not an indication of personal ownership, but rather indicated the horses’ affiliations with one of the regional registries.
That idea, which is behind modern-day branding of horses in European-affiliated breeds and some of the other breeds in North America is closer to the concept of business branding. In fact, it IS business branding for the individual horse breed.
So What is Branding Exactly?...