I sent my e-zine out last week and I received a copy of it back. It had been forwarded to me by a subscriber. In the subject line was a two word sentence; since most publications and websites frown upon vulgarity, obscenity, and profanity, I have spared you the exact wording. Be assured, however, that Miss Manners would definitely not approve.
It is understandable the frustration that people feel when they are inundated with unsolicited commercial e-mail. I myself get more than my fair share.
Despite my Internet Service Provider (ISP) enabling a spam filter and in spite of configuring my own e-mail program filters, I still get spam.
However, the situation with my subscriber is different. He opted in and confirmed his subscription. I use an outside service to handle my mailing lists, in part, to protect myself from false spam complaints.
There are a number of possibilities here. Perhaps my dear subscriber forgot that he subscribed and honestly believed that he received spam.
Another possibility is that he didn’t enjoy the content. The correct response when someone offers you something you don’t want is “No, thank you”...
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