Are All Zone Diet Products Compliant To The Zone Diet?

Are All Zone Diet Products Compliant To The Zone Diet?

The ZonePerfect Nutrition Company has continued to expand and is expected to sell in excess of one hundred million dollars worth of ZonePerfect foods this year. These include Zone diet bars, Zone diet meals, protein shakes and powders, supplements and fish oil capsules to be used as supplements. While these products are labeled as Zone Diet products, Dr. Sears does not agree that they are following the Zone Diet principles, and he is not endorsing several of the products.

In fact, Dr. Barry Sears is endorsing a new product called Smart Zone which is a meal supplement bar produced by Hersheys. There have been several lawsuits regarding the use of the Dr. Sears implied endorsement of ZonePerfect products. Dr. Sears is very clear that he does not endorse these products despite the fact that they use the ZonePerfect name.

What is the issue?

Dr. Barry Sears now operates a company called Zone Labs. They have the only Zone Diet products that Dr. Sears endorses at this time. The Hershey SmartZone bars will also carry Dr. Sears stamp of approval as soon as they are marketed.

The concern with the...