You have probably seen advertisements for “Free Business Cards” someone online. How could they possibly afford to give away free business cards without making someone, somewhere pay?
It is a good question, and one I wanted to know myself. I choose a company that offered so called “Free Business Cards” and began to browse their website.
I first noticed that they didn’t just have the free business cards offer, but they also sold upgrades to the free package. Is that how they make their money? Only off of the upgrades?
This particular company also sold magnetic business cards, plastic business cards, metal business cards, and other types of business cards. In addition to the business cards, they also sold company letterhead, custom printed envelopes, and other types of office stationery.
The free business cards offer was beginning to make a little more sense.
I would guess that the percentage of people taking the free business cards are mainly business people. Those people probably also need envelopes, letterhead and other office stationery. Maybe they make their money on the upsell.
But are they really...
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