Bestselling authors speak of their fans in almost reverential tones, as well they should. A loyal readership that comes back for more, book after book, is the real key to long-term publishing success. Savvy authors work diligently to produce great work that will continue to please their audience, but many of them also communicate directly to their fans. Authors web sites are all the rage, some of them quite elaborately produced.
Fauzia Burke is the founder and President of FSB Associates, http://www.fsbassciates.com. Her company specializes in publicity utilizing the Internet and author websites.
We asked Fauzia: What is the most unusual publicity program you’ve developed? Were proud of our ability to harness all the power of the Web in the service of authors and their books, and were especially committed to making the online presence fit the project.
Here are some examples: Our site for Doug Stantons In Harms Way goes beyond words and pictures to include audio interviews with survivors of the 1945 sinking of the USS Indianapolis, video clips of the actual rescue at sea, and a discussion board. Our campaign introduced the book to many audiences, from...
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