You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.
EMail newsletters are useful for getting all these audiences excited about you or, at least interested in you.
EMail newsletters are one of the most important ways to communicate with these audiences. EMail newsletters can help to build relationships; people read them because they think they might find something useful or interesting – not just a blatant sales pitch and that gift from you tends to provoke reciprocal feelings: Give and you shall receive.
So, if you can get people to remember you and be at least interested (excited really is a tall order!!) about your newsletter, they are going to be much more likely to do business with you or write about you or recommend you to others.
This is becoming more and more important as products and services themselves become commoditized.
This is happening in more and more markets; the real...
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