Are You Getting The Most Out Of Your Database?

| Total Words: 467

Imagine how much simpler your life would be if you had all your business contacts together in one place. One click of your mouse would reveal how effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable.

Your custom-designed database will put this information right at your fingertips. Today, I’d like to share with you my tips for ensuring that your database gives you the business information you need, when you need it!

What is a database?
A database is a collection of information relating to a particular topic kept together in one place, for you to access whenever you need. You can use a database to simplify your:

MARKETING CAMPAIGN–set up a database to plan your marketing campaign; track results of your marketing campaign; or analyse trends in your marketing campaign.

CLIENT & CONTACT MANAGEMENT–set up a database to keep track of your clients and contacts; analyse your business–which products/services are the most profitable; or see which clients are buying which product/service.

FINANCIAL MANAGEMENT–set up a database to keep track of...

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