It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.
While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.
First let’s look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlink to your website.
So, even just by submitting to article...
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