Lots of people have heard about article marketing but do not really understand what it is. There are different ways article marketing can be used to help you.
Writing an informative article about something that is related to your website content, service, or product, then mass submitting it to article submission or free content websites.
Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. While this creates a lot of one-way inbound links, you have to remember that those websites are not likely to be related to your product, service or website content.
In addition to that, those article directories also link to thousands of websites. Even on the page where your article appears in their site, it’s likely that many other links accompany your links on the same page, further diminishing the value of those links.
It is worth the effort. Those inbound links will definitely not hurt you and will help some, but the goal of submitting your article to all of those article directories is so that other Webmasters and Bloggers can find your articles.