Article Marketing – How Article Marketing Can Bring You Free Traffic
For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content.
However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way of taking advantage of that freedom and using the medium as a way to bring visitors to your website or blog. So, how does it work?
You write an article. A typical article for web consumption will be between 250 and 750 words long. It will be carefully focused round a specific area of expertise; the writer’s niche. It will use keywords relevant to the writer’s intended audience and often it will contain a numbered or bulleted list for clarity and ease of reading.
You publish that article on the web. There are now hundreds of article directories, where any writer can publish almost any article. Most are free to use, but some more...