Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like “I’d rather have a root canal, I just can’t write”, or “my spelling is horrible and my grammar is not much better”. In my view, the first excuse is just a matter of attitude. The latter excuse falls on deaf ears because the major word processing programs have good spelling and grammar checking capabilities.
We’re not talking about something that would qualify for the Pulitzer Prize in literature, just articles dealing with a topic that may be of interest to a group of people that also may happen to have an interest in your particular business proposition or activity.
While not as dramatic as the college professor’s dilemma of “publish or perish”, many Internet marketers have found that the publicity and traffic that articles can bring to their websites is second only in importance to actually making sales.
When writing articles, start out by clearly defining what you want to write about. Focus on the topic and the general message that you want to communicate....
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