ATMs – How Does The Retailer Decide?

| Total Words: 462

ATMs or Automated Teller Machines, are an essential part of modern life.

In many families both the adults work, making it impossible to reach the bank to withdraw cash. ATMs do make this possible.

ATMs are of two basic types, hole in the wall machines set into a reinforced bunker, and retailer cash machines, standing in shops and other premises. Retailer cash machines may be front or rear-loading.

Why are there so many ATMs? Retailers want one in their premises. ATMs attract customers and over half of the money withdrawn from a retailer ATM is spent on the premises. There are some costs involved, with the retailer paying for phone line costs and power consumption of the ATM, so there has to be substantial benefits for so many retailers to be clamoring for an ATM.

Retailers have several choices. They can choose which bank network the ATM is connected, though the ATM will process transactions from customers of all banks.

The retailer can also choose to load the ATM with their own cash takings, saving bank charges and loading charges from Cash in Transit companies. This depends on the retailer having sufficient high quality notes to load the ATM...

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