Sometimes an automaker will introduce a vehicle based upon the platform of a lesser model. Typically, this plan is employed when costs need to be cut to realize real savings. The theory is that the shared platform can be tweaked enough to distinguish the upscale model from the ordinary one. Add in leather, a taut suspension, and upgraded powerplant options and you can probably pull it off. For Audi, the introduction of the all-new Audi A4 during the mid1990s allowed the German automaker to capitalize on the success of the Volkswagen Passat, a midsize car from its European cousin. The plan worked, but it was only a temporary move. Lets take a look at the Audi A4 and its surge to the top of German automotive excellence.
For years, the Audi 80 defined the smaller cars in Audis line up. By the early 1990s, the aging model was in need of updating and the name itself would need to be changed with the two digit alphanumeric model designation recently adopted by Audi. Cost pressures, however, made the development of an all-new from-the-ground-up model impossible. Instead, Audi tapped Volkswagen and based the original Audi A4 upon the successful VW Passat.
Platform sharing...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
