Automotive Retail BDC and Internet Departments – CRM Alone is Not Enough
CRM software is only one component of Information Technology.
Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation.
In other words, IT is not just software and hardware, it is the central philosophy and methodology underlying the coordinated application of technological assets in the search for efficient growth.
IT Objectives:
Maximize capitalization of internet prospects
Maximize capitalization of global corporate data
Minimize Internet and/or BDC departmental overhead
Reduce third-party lead referral costs
Increase captive lead frequency
Strengthen ancillary revenue streams – parts, service and merchandise
Exploit horizontal market opportunities
As such, a CRM platform cannot not be considered – in itself – an efficient vehicle for growth. Rather, the coordination of CRM with all other IT assets, in concert with a comprehensive...
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