One of the ways I process marketing ideas is to visit as many sites as possible. By doing this I get to see some of the best and worst in online marketing.
Recently I discovered a unique way to use autoresponders. The premise is brilliant in execution, successful in gaining membership, but somewhat vague in overall information.
The site owner purchased a second web address that spoke to one facet of their online business. This information was knowledge based and executed much like a visual teaser to a really good movie.
Applicable questions were asked and bullet points were added to let visitors know some of the things they could learn from this company.
Interestingly there was no link on this secondary website to indicate who the company was or how to contact them. The only contact information was a sign up form for a free five-part ecourse.
The site featured an almost university type design leaving the visitor feeling as if the information would be quality and worth their time. It was emphasized that the email information would never be sold or shared with a third party. The added touch was noting that the course started today.