Autoresponders Make Sure You Respond

| Total Words: 438

Autoresponders can be a great way to interact with customers in a hands-free way. It is ideally suited to providing visitors with a specialized ecource or newsletter. In fact, online businesses are finding autoresponders a wonderful marketing tool.

Many businesses use an autoresponder on email inquiries. However, there is a problem that can develop when using standard email autoresponders. The premise is that the customer can receive an immediate response letting them know the email has been received.

Often that email looks something like this

Thank you for contacting the XYZ Company. This is an automated response, but be assured we will respond to your email.

We appreciate your contact and will be contacting you shortly.

This sounds pretty good, doesnt it? However, the problem comes when follow through on email inquiries are lax or a response is delayed.

If a customer (or potential customer) took the time to contact you they are looking for answers now. If you dont respond in a timely manner they will look elsewhere.

Weve all received those autoresponder-generated emails. In some cases that original generic email is the only...

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