Avoiding Persuasion Pitfalls (Part 1)

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“Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians.” – Russ Rymer

Who knew linguistics was such a hotbed of activity?

I have an image of professors in tweed giving their intellectual enemies fierce tongue lashings.

What is it about language that incites so much arguing?

Language, despite it’s beauty and potential, also divides and separates.

Keeping in mind the thought, ‘The pen is mightier than the sword’, I’d like to examine the eight most counterproductive words as applied to persuasion.

These words diminish persuasion not only in daily interactions, but in your interactions with your affluent prospects and clients. Most specifically in groups of elite individuals do we need to be congruent in our actions and words.

For each of these words, there is an exception to the rule and as you learn the reasons why these words don’t work well in many situations,...

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