For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animals next meal. That fear of being chewed up and spit out has survived all our millions of years of evolution and is alive and well in todays business environment.
Fight or flight is another instinct many of us havent yet learned to manipulate. Its easier to run away from a new idea than it is to stay and fight for it. With todays leadership-by-committee mentality and intense public scrutiny, the easiest solution is unfortunately the most popular. Companies today often miss the forest through the trees. They tend to concentrate so much on short-term profit that they fail to make investments or take advantages of opportunities that promise long-term profit simply because they require a short-term loss.
It may also be argued that fighting for a new ideawhether that means pushing for the development of a new product, staving off competitors or supporting a slumping brand rather than letting it dieis usually...
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