No one ever starts a business not to make money. Every one hopes that their business will start off well, and will continue to do well. Most successful businessmen and women get there by tried and tested ways of working hard and long hours. None of businesses survived without acquiring new customers. None of the businesses became better than their competitors without converting a customer a willing and happy customer.
I have known many very successful business owners in my time. Whenever I asked them what put them apart from the rest, they almost mentioned 3 essential skills: manage your time well, learn to find good staff and keep it, and retention EVERY customer.
The last thing seems simplistic and obvious but is least practised by majority of businesses. Almost every successful business has had to overcome competition. Every one has to acquire more customers than every one else, and to acquire them from their fiercest competitors to become better.
Business owners who take necessary care to understand their customer and his psychology are almost always well placed to win more customers than every one else. A recent study done by a market research firm...
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