Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.
The Dampening Link Filter
It seems that Google may have introduced something called a Dampening Link Filter into its indexing algorithm. Ill give you a laypersons overview of this filter, but for more intimate details, check out http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20050407GooglesNewLinkFilter.html#google.
More and more people are realising the importance of links back to your site (or backlinks). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns havent really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a sites importance to trick the...
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