Beat the Big Boys Online

| Total Words: 522

There are more than a hundred websites; in fact the number of website is exploding exponentially. If there were only a hundred Web sites, you might think they would each get a lot more attention, but thats not the case. If there only a hundred web sites, no one would bother surfing the Web at all. Its the large number of sites covering a large range of topics that has caused hundreds of millions of people to go online.

Web presence is not a zero sum game. Thats a term that economist use to describe a situation where one person making a gain means that someone else is making a loss. Instead, the more people who play the Internet game, that surf and interact online, , the more audience and money there is to go around. Because of this, other sites arent the enemy. Other sites are your friend.

Here in Toronto, there is a district that seems to be saturated with computer stores. You can get computer parts at great prices. There is intense competition, as the different stores compete on price, on the latest technology, on selection and quality. If you think about it, these shops are all cooperating. Even if the owners of the shop never speak to each other, even if they...

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