Better Approach for Bigger Results

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Two scenes of beauty and happiness, side by side on the television. Flip: a preview of the latest hot model of cards for 2006. Flip: the most recent addition to the fully high-tech camera phones. Flip: an ad of the latest hot perfume for men. Flip: a new commercial of one of the flourishing fast food chain in the country. Flip: a preview of what will happen next week on the longest running soap opera.

A few hours of television each day and a few flips of the remote can get you to see hundreds of commercial and advertisements. The television has been an effective tool for modern day advertising. But not all business owners can afford the cost of television advertising so they stick to the conventional method of paper and ink marketing.

Catalogs are one way of getting your products recognized in the market. Most customers would ask for a catalog before purchasing so if you have one in hand you can easily address your customers needs. When mailing your catalogs it is important that you comprehend everything you can about your customers and prospects. You must obtain their demographic, psychographic and statistical data and use that information to better address...

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