Beyond Boxes

| Total Words: 502

If you’re in the world of sales, it is quite likely you have gone through traditional sales training and learned that there is ‘a way’ or maybe one way to sell. Maybe it was the Carnegie method. Maybe you learned ‘features and benefits’. Maybe you learned some other easily definable, package-able way to sell to affluent clients or prospects which sort of hammers away at their defenses and attempts to corner them into buying your product or services. These techniques are responsible for boxing in many excellent sales professionals. I admit to having been hindered once by these techniques as a young man, but I had an awakening, so to speak, and my numbers soared and I never looked back to those old-fashioned techniques again.

Something that defines me and an awful lot of what I do in the world is ‘living outside the box’. In persuasion, there’s no easy way out and no quick fix. This shouldn’t deter you. Anything worth learning is worth spending some time on. Persuasion is ever expanding and limitless, as limitless as human nature and all the myriad ways we interact. This is not a subject that can be mastered, but a...

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