National and international business is doing something mainstream media professionals never saw coming they have wrested control of information away from entrenched media sources.
Standard media sources provide content in a confined and compartmentalized fashion. This form of communication is normal, expected, dare I say status quo?
A Passing Fad or Defining the Medium
In the beginning blogs seemed more attuned to stream of conscious thought. The beginning of blogging was personal and sometimes social. This thought morphed into social networks that are prevalent today.
Somewhere along the way business caught a vision that blended information and marketing into a highly personalized package known as Business Blogging (B-blogging).
Taking Information to the Consumer
Blogging has taken business information from small portions of data from sources you need to pay for and brought it to the masses at no cost.
Suddenly those who were the most knowledgeable were bypassing the media and actually finding greater success in reaching those most interested. Not only was the information available in a timely way it had a significant...
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