It can seem a little overwhelming to come up against the need to present knowledge based information on your site. Even more intimidating is the possibility of launching a business blog (b-blog). You may feel there is little to say and that it would be hard to maintain ongoing posts about your business, products or industry for any length of time.
RSS Feeds
One of the most comprehensive ways to keep up to date with your industry is to sign up for Real Simple Syndication (RSS) feeds from other trusted blogs in your industry. By using an RSS feed you can be alerted whenever a new blog is posted. This information can then be used to develop a new personalized blog for your business customers and information consumers.
The blog post you create isnt simply a cut and paste of the information on another blog, but your own personal take on new industry information with a direct link to the blog that supplied you with the bulk of your data.
Dont simply regurgitate information. Use the information to provide analysis and then allow that information to be delivered to readers as both authoritative and personal.
Blogs are a useful way for information...
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