Body Branding is Not Free

| Total Words: 242

Advertisers are always trying to think of new ways and new places to display company logos. Now theres a new advertising medium to throw in the mix: peoples bodies.

Remember the 20-year-old Nebraskan who auctioned off his forehead on E-Bay for a months worth of advertising space? The winning bid went to SnoreStop, who paid $37,375 to put their logo on the web designers face for 30 days, got quite a bargain for all the exposure they received. Consider it this way: a full-page ad for one day in the Wall Street Journal costs more than $23,000. One full-page ad in American Idol: The Magazine costs $45,000.

But heres an interesting tidbit about a woman who is yet to receive payment for literally branding herself with a company logo.

The logo placement occurred when a 27-year-old woman fell off her skateboard in Manhattan onto a manhole cover that was searing with heat. The hot metal, which is located over a steam pipe, burned the woman just above the buttocks and on her left arm with part of the Consolidated Edison (Con Edison) logo, a New York utility company. The woman said she heard her skin sizzling and saw and O and N etched in her skin, according to an...

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