What’s the difference between a “bonus” and a “benefit”?
It’s simple.
A benefit is something that is a part of the product you are selling (or the service); and a bonus is the “more than my job’s worth” EXTRA component that has actually nothing to do whatsoever with the product you are selling.
Now, it is true that bonuses can have benefits; they SHOULD have benefits and you should tell people about those benefits, else it isn’t a bonus and completely worthless, basically – LOL!
To know the benefits of any product (a core product OR a bonus product!) is of the essence to explain to people WHY ON EARTH they should buy this thing.
Basically, you get three kinds of benefits:
1. Immediate benefits – What is going to happen AS SOON as they’ve bought this?
This is REALLY, REALLY, REALLY important. People lose the sight of the “bigger picture” the more stressed they are; that is a direct cause and effect.
The more stressed, the more RIGHT NOW!!! their thinking becomes, and anything beyond “manyana” is just a fog that will...
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