Book Development: How To Create Tantalizing Titles And Sensational Content
Years ago when Napoleon Hill’s famous manuscript on building wealth was ready for publication, it had no title.
His publisher called and said, “If you don’t come up with a title by tomorrow morning, I’m going call it “USE YOUR NOODLE AND MAKE A BOODLE.” Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, “THINK AND GROW RICH.”
Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]
It is one of the most best selling books of all time probably due to its name.
Hey, it’s a great book because of what’s inside the book. The contents are incredibly powerful …but, I’m not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.
Would you have? Not me.
There are many, many other examples throughout history where books were written and published unsuccessfully… until they changed the title of the book.