Have you experienced the famine cycle of business lately? A client complained, I get so frustrated with being overwhelmed with business one week and famished the next. The truth is many business professionals experience the ebb and flow of business when they first start out. Some never break out of this daunting cycle. Their businesses eventually fail for they never learn to balance the ebb and flow with consistent marketing.
A mentor friend advised me, To create daily sales, you must market daily. Here are five of those top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a perpetual boost in sales:
1. Put valuable free content on your website.
Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.
2. Create systematic ways to attract traffic to your website.
Setup a marketing system that will attract visitors to your website. Write articles that create a link back to your site. Develop a newsletter to...