No matter what you write to your clients or customers, the benefits have to be up front. That’s the rule we all know it. Now how do we stick to it?
Make a benefits list. Just write down what you know your readers want to get out of life or in their profession. List what they need to make easier.
Making this list helps you:
– write benefit-laden headlines and articles
– choose article subjects that interest your readers
– increase sales (After all, readers respond when you focus only on them.)
By creating this list and posting wherever you write, you’ll have a quick point of reference whenever you need to come up with an article quickly.
Here’s an example of a list I made for accounts payable clerks:
– keep independent contractors separate from employees
– reduce paper
– keeping up with sales tax issues
– stay out of legal trouble
– checking expense reports against receipts
These are all things they’d want. Now you can use this to create headlines. Try to put the benefits in the headline first. Here are a few...
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