Entrepreneurs are always on the lookout for ways to boost their business. One of those ways is to become an author. A book doesnt have to be 100,000 words and hundreds of pages long. An e-book can be as short as 50 pages, just make sure its packed with solid, useable information.
How a book can boost your business
A book immediately establishes the creditability of the author in their field. Customers feel more secure knowing the company they deal with has recognized established expertise at the helm. The release of a book can lead to greater media exposure and requests for speaking engagements which increases the visibility of the firm.
A book can be given away as a promotional item to new customers. If its an e-book, there are little or no out-of-pocket expenses. An e-book can be immediately downloaded from a website or sent as an electronic file in response to a request. The contact information of the potential customer can be collected as part of the download process.
Polish to Perfection
If you have the great ideas for a book but your writing needs a bit of help, there are the options of collaboration writing with another author, using...
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