Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by smaller labels or imported from overseas, have no name recognition. But the flip side is that non branded clothing can be purchased and resold for allot less than branded clothing.
True Religion Jeans
So how do you decide between selling non branded and brand name clothing?
For starters you need to know who your customers are.
Although the following might not be politically correct you need to understand this.
Lower income customers might want brand name clothing but they cannot afford it. So even though they would love to have brand name clothing they will usually settle for non branded clothing.
On the other hand more affluent customers will want only branded clothing because they have more pressure in terms of keeping up with the latest styles.
Now the above is true in the theoretical world. But in the real world everyone wants brand name clothing.
So how do you as a reseller buy brand name clothing at prices low enough to sell to your...