The fundamental nature of PowerPoint makes it an ideal selling tool. You have a group of people, stuck in a room, listening to a speaker for an extended period of time — anywhere from fifteen minutes to an hour or more. This enclosed environment exists only for the presenters to sell something, whether it is a product, a service, or an idea.
However, many presenters, especially those with a corporate interest in mind, fail to capitalize on that environment. Think about it. You have a hundred people in a room. They are all listening to you, but they are also watching the giant screen behind you, staring at the messaging, absorbing the graphics. Make the best of their fixed attention by creating brand reinforcement in every slide.
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Using Your Brand
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“Brand” is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A company’s visual identity includes things such as their...
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