What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color all of these elements are combined to come up with an ad that would definitely get your target readers attention.
And it all boils down to what your readers feel and say about your ad. Its all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.
Thats your design palette where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers wont even realize that theyre into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. Theres nothing to distract or confuse your readers from what is really important, which is your message.
If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that...
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