The purpose of your brochure may differ from business to business. Some are designed to display services, whereas others are focused on selling an idea.
No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewers attention and hold it long enough to deliver the pertinent information.
How do you grab your customers attention with just a piece of paper?
You could try by giving the viewer a paper cut, but thats not the kind of attention you want, is it?
Seriously though, with so many brochures out there, how do you stand out? The answer is quite simple. Make sure your brochure is professionally designed, written, and printed.
Here are some tips to keep in mind when you hire a freelancer or agency to design your brochure:
Text is the key. Anyone can write copy, but only a skilled copywriter can write easy-to-read, strong sentence structures that articulate your companys message. Wouldnt you rather go to a specialist?
Question all. No matter who is writing your copy, make sure the headline on the front of the brochure is in the form of a question. This...
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