New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these entrepreneurs do not realize that literally every single thing that goes into building a new website will impact your SEO campaign. They commonly funnel thousands of dollars into a brand new website, only to find out that there are a lot of areas that must be rebuilt in order to have an optimum SEO campaign.
I will identify 6 major areas of concern, in hopes that even a small percentage of these website owners will come across this document at the right time, which is BEFORE they begin to develop their website.
1) Domain name registration & hosting. Make sure that when you register your websites address that you register it for at least 5 years. Sites that register their site for a short amount of time send up a red flag at Google, who end up thinking that site site has been registered short-term in the hopes of helping another website, that is owned by the same person/company, to rank well by linking to it. When choosing your domain name, do not choose a URL that is...
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