Brand image of any business activity encompasses a broader spectrum, which is the overall image of the business which includes the interior design, exterior design, marketing materials used, the web presence and also the staff members of the business. Data entry jobs too require image building to be successful.
A professional image is very important as it involves the decision making process of customers whether to do business with the company or individual, or not. The heart of the business is their logo. It signifies and represents the kind or nature of business and the activity which is carried on. The image or brand is the foundation for all the advertising and marketing efforts made and if the brand image is weak, the advertising and marketing efforts will go in vain. It is the identity to the business. Many entrepreneurs mistake the marketing, advertising and promotional materials as mere expenses, but actually speaking they are all investments. It the first impression created to boost the business. Logo and brand are totally different. Where logo is only a representation of the business and brand is the experience created with the customer or client right...
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